A variety of pitfalls vision-deficient executives can fall into, including high turnover and wasteful resources. Although some of those might seem to be part of the daily business operations, others may not. But, is a vision really necessary for a company’s success? I’d argue that yes. There will always be obstacles, but the benefits to having a multi-year vision are much greater than any challenges. You can reap these three key benefits by having a clear, concrete vision of the organization you want.
- A sense that there is a purpose. Too many teams waste too much time doing nothing but what’s most important. A clear vision can help your company focus on the projects and goals that will have the most impact on the metrics that you are trying to prioritize.
- A positive chance. Although it may not feel like a gain, the best future isn’t in your comfort zone. An idea that makes you feel uncomfortable does not necessarily make it a bad one. You might actually need it.
- A clearer tomorrow. Vision is not an action plan. It won’t help you to figure out the “how”, at least not yet. However, it allows you to envision what’s possible and what the end result might look like.
For every business leader, it is crucial to have a clear vision. This is essential if you want your team and business to reach new heights. It is essential to create a Vision script that clearly identifies your mission and values as well as current and future realities.
Even if creating a vision is uncomfortable, especially for someone who’s doing it for the first-time, it can still feel overwhelming to turn it into a strategic planning for the next few years. Things are often reconstructed from methods that have been used in the past to ensure that they will be cohesive. This is even more frustrating because it isn’t often democratized and implemented. However, it doesn’t need to be this way.